© Creative Marketing Communications, Inc.If it’s for sale, readily available to consumers and desirable, there is no doubt it can be gamified.
Gamification is a new word being used by marketing firms in a retail world that is increasingly influenced by applications like Snapchat. Simply put, gamification is a combination of gaming and gratification that companies use to stimulate interest in products or events.
Here’s how it works.
Suppose you want to let customers know about a new product you are carrying. You can use Snapchat to create a game in which players have to send snaps of a series of specific objects to receive a special discount on the product. You can also use this type of game to lead customers to a special sale or event at your location or on your website.
The game can be accompanied by sneak previews of the new product to stimulate interest and encourage people to begin forwarding snaps, chatting and texting. The objects in the game can be related to the new product or clues. Since Snapchat images and videos only last a few seconds, it is important to keep them simple.
The game can be reinforced, and reach can be expanded, by promoting it through social media sites such as Facebook, MySpace, and Twitter. This will encourage friends of your contacts to take an interest in the product or the event and increase your follower rates.
This is only one example of a game that can be played through Snapchat. Other types of games include posting a question or a clue with the first person to respond with a snap winning a discount or a prize; sending a snap to customers and asking them to identify the image to win a discount or prize; sending a special key word or discount code that customers can use for a limited amount of time when buying products from you; or sending snaps of a product that is on sale that day only.
It is important to create a sense of urgency in any marketing promotion using Snapchat. Limit the length of your promotion or your event. Make it happen now, and beat your competitors at their game.
Snapchat is steadily evolving from a popular choice for selfie-obsessed teens to an effective marketing tool. Now the third most popular social media platform behind Facebook and Twitter, Snapchat can also be an effective way to reach potential customers. If you’re new to this particular app, take a moment to consider how you can effectively incorporate use of Snapchat into your social marketing plans.
Social networking sites such as Facebook, Twitter, and LinkedIn have offered businesses a great platform to engage customers. Twitter has an instant message format and can update users in real time, which makes it a great way to communicate ideas and news with product users. Moreover, there are numerous innovative ways businesses can use Twitter to delight existing customers and attract new ones. But like other social marketing platforms, Twitter has its own rules of etiquette. Here are some tips on how to use Twitter as a powerful tool for business promotion.
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Today’s small businesses have more tools at their disposal to encourage customer loyalty. While the traditional way of face-to-face contact remains important, the Internet has also made it possible to connect with customers from around the world, thereby expanding your customer base. That connection can be made directly through your website. To reach new customers social media participation can also help. Here’s how to make use of social media to keep your customers happy and returning with their business.
