Everyone loves a good contest, and Instagram is the perfect launching point for such competitions. People have been hosting photo contests on Instagram almost since the beginning, and smart companies are catching on to the trend. Those firms are using Instagram photo contests to build their brands, expand their reach and gain the loyalty of their customers.
It is easy to set up a photo contest on Instagram. Businesses can simply ask visitors to use a specific hashtag by tagging their pictures. That makes it easy for users to search through pictures on the site, ask their friends to vote for their favorites and ultimately choose a winner.
Many companies, from large multinational corporations like Sony to small mom-and-pop businesses, have already used Instagram Marketing via contests to great effect. Instagram users love contests, and businesses can use the competitions to get the word out about their products, build their brands and even gain new customers as existing fans share and vote for their favorite images.
Companies can start an engaging Instagram photo contest by first asking people to follow them on Instagram and then asking them to post a photo representing a particular theme. That theme can be anything, from ambiguous concepts like beauty and love to representations of technological progress. The wider the concept, the greater the response, and that is good for business.
Users can submit any photograph they want, as long as it meets the criteria for the contest and follows the rules set by Instagram. The company sponsoring the contest typically offers a prize, from a free product to a gift card for future purchases. The prize helps engage customers and gets them interested. Once they have entered the contest, they can browse through other submissions and learn more about the business behind the competition.
That type of engagement is hard to duplicate, and that is one of the great things about Instagram. The Instagram platform seems custom built for engaging with customers, and designing fun and interesting contests is one of the best ways to capture their imagination and build brand awareness.
Hosting contests is also a great way for companies to build their legion of Instagram followers. By making following the firm on Instagram a requirement for the contest, companies can grow their list of subscribers more quickly and engage their customers more fully. Building a large network is critical to success on social media, and Instagram is no exception.
Rewarding customers has always been a smart business practice, and social media sites give companies a myriad of new ways to thank the people who buy their products and use their services. Many companies have already used Instagram contests with great success, and your firm could be next.