A common goal shared by businesses across all niches is the need to find new leads. You can develop exceptional products, work out how to secure sales, and focus on customer satisfaction, but the entire process falls down if you can’t generate leads. It is also important to target groups who stand a good chance of buying from you, with untargeted leads costing you time and money for little return. Most niches face a lot of competition, so your lead generation strategy needs to do more than simply focus on the same few platforms that everyone uses. Thankfully, there are a number of powerful techniques that can ensure you never struggle to bring people into your sales funnel.
Reduce Visitor Choices
Offering an array of choices to site visitors is an almost certain way of reducing the conversion rate. Instead, look for ways to reduce the number of choices available, removing the sidebar, advertising, and any other distractions. When visitors are given only the choice of subscribing to your list, the number of conversions should rise.
Monitor Analytics for Popular Pages
Certain pages on your site might experience a rise in traffic due to a prime search ranking position or a recommendation from a popular blogger. Monitor your analytics pages for spikes in traffic, focusing more attention on these popular pages. To get the most from the traffic, make your signup form more prominent and sell the subscription.
Update Your Blog
Many bloggers start their site with the best intentions, but gradually stop updating to the same schedule. Try to stick to a consistent schedule, ensuring your posts are shared across social media. A regular output can ensure you rank across a broad range of keywords and consistently uncover new leads. You can find topics by rotating post styles including tutorials, lists, infographics, videos, long posts, and roundup articles.
Offer Blog Post Downloads
Along with posting regularly, you can also offer to send your readers a download of the post. Posts of a high quality will be valued, particularly if you can add an additional element just for people who download. In order to get access to the download, request an email address and permission to contact your new subscribers.
Many visitors will not subscribe when they first encounter your content. Using retargeting, though, can ensure visitors don’t forget your brand and return to your site. The retargeting concept involves advertising to people who have already visited your site, so it is one of the most targeted forms of traffic available.
Answer Popular Questions
Most niches have a number of questions that are always being asked. By answering these questions clearly and concisely, you can move people into your sales funnel. One option is to build a question and answer page on your site, funneling leads from the search engines and forums. Additionally, sites like Yahoo Answers and Quora can help you respond directly to common queries on popular platforms.
Create Social Contests
Holding contests on social media can lead to viral content that generates new leads. Contests that are too broad will attract people with no value to your business, so offer prizes that are appropriate to your desired audience. Contests can be as simple as a sweepstakes, but you could add complexity with video, photo, or caption competitions.
Monitor Hashtags on Social Media
Niches usually have a few common talking points, with news stories and current events engaging people in conversation. By monitoring social media and hashtags, opportunities will present themselves for reaching targeted leads. You could join the conversation, post an existing article, or write some new content based on the topic. Sprout Social, Keyhole, and Hashtracking can all simplify the process of hashtag monitoring.
Start a Podcast
Podcasts continue to grow in popularity, with many large brands moving into the market. There are still plenty of opportunities for small businesses to develop their own podcasts, though, particularly in smaller niche markets. Most content is created around broader topics, but a targeted podcast can reach potential leads looking for specific ideas, news, or industry discussion.
Speak at Conferences
Conferences are underutilized by many business owners. Most niches have various conferences and events around the world, with larger markets holding them on a frequent basis. Speaking at a conference allows you to gain targeted leads, building a relationship that is harder to achieve online. Your reputation as an expert will grow after a public speaking event, so you can also use this leverage to reach a new online audience.
Lead generation is a process that needs to be constantly evaluated, with testing on new platforms and in different ways preventing your marketing from going stale. In most cases, though, you will find a small number of techniques that provide most of your profitable leads. Certain effective techniques or platforms might not be the ones you anticipated, but this shows why you need to look beyond the same methods your competitors are using. With a number of successful techniques in place, you can focus on optimizing conversions and adding additional offers that increase the ROI for each of your leads.