As the holidays approach, it shouldn’t be business as usual. Here are seven marketing tips to close out the year with stronger-than-expected earnings.
Give Your Website a Holiday Makeover
Don’t be a scrooge when it comes to holiday website design. Do you cater to families? Rewrite headlines to draw attention to products that are great presents for teachers, coaches, and bus drivers. Are your website visitors interested in reducing their carbon footprint this holiday? Create a “Green Gift Ideas” link on your home page. Do you have pictures of customers enjoying your products and services from previous holidays? Post them along with testimonials. These festive touches may generate more sales.
Offer Something Special for a Limited Time
Does your online business lend itself to a special offering for the holidays? Nurseries can sell specialty evergreens and decorative wreaths. Food and beverage purveyors can sell holiday-themed serveware. Entrepreneurs in the service sector can host a gathering that features a holiday spread and music – while donating a portion of the ticket sales to charity. The goal is to spur sales in a celebratory way.
Put a Bow on It
To help out harried holiday shoppers, why not provide gift-wrap options at checkout? These can include a gift card, a gift receipt, a gift bag, and a variety of wrapping paper choices. The bonus is you may be able to make a small profit on this service.
Avoid Shipping Snafus During the Busiest Time of the Year
Traditionally, mid-December is the busiest shipping time of the year. More mail means that sorting and transit times take longer, or worse, there may be an increase in lost packages. Encourage customers to order sooner (and potentially more items) by offering early bird promotions such as discounts, buy-one-get-one deals, and free shipping. That way you can minimize shipments you mail during the holiday rush.
For Last-Minute Shoppers, Clearly Communicate “Order By” Deadline
To ensure that customers get their orders in time for gift-giving, make sure you post the “order by” holiday deadline on your website. If you only offer ground shipping, it may be a good time to add an express shipping option to garner more last-minute orders.
Get Into the Spirit of the Season (and Promote Your Business at the Same Time)
As a surprise to customers, enclose a thoughtful and useful gift in their shipment. Bottle openers, a cloth tote bag, or earbuds are all inexpensive promo items that will be used daily. Appreciative customers may become repeat customers and recommend your business to family and friends. When the promo item is branded, it becomes a low-cost advertising tool, too!
Reward Social Media Shares
The next best thing to receiving a gift is showing it off. Every time that a customer shares your product on social media and tags your business, enter that person into a sweepstakes. While one lucky customer will win a prize, you’ll benefit from the increase in brand impressions.
There are many ways to reinvigorate your online business during the holidays. Give your website a festive makeover, offer something special for a limited time, help out harried holiday shoppers with gift-wrap options, encourage customers to order sooner and more items through early bird promotions, clearly communicate an “order by” deadline, surprise customers with branded gifts, and reward social media shares. Your holiday marketing efforts could result in a merrier bottom line!