Advertising on Instagram can be extremely effective for any brand. With more than 400 million Instagram users registered in September 2015, this social network offers unsurpassed marketing opportunities for businesses that can incorporate image-share ads into digital marketing strategies.
Instagram advertising has proved popular with a variety of bigger brands, including Gucci, Prada, Adidas and Nike, and it’s a potential avenue for sourcing new Millenials customers. Conversion rates average around 1.08 percent, but Instagram customers tend to spend about $65 per sale, a larger spend than customers referred by Facebook or Twitter. The launch of Business Profiles and Analytics for Instagram is set to provide marketing professionals with the type of follower analytics that can only be dreamed about. So, if Instagram advertising hasn’t been a primary digital marketing focus for your brand in the past, it’s certainly the case that the social media site is looking towards becoming a prime mover for many companies.
The following tips give you some idea of best practices for advertising on Instagram:
1 – create video ads, photo ads or carousel ads that focus strongly upon topics likely to engage attention of your target audience
2 – study successful Instagram ad campaigns launched by popular brands to enhance your ad strategy and use your initial ads as a learning curve towards reaching and engaging with your target customers
3 – maintain strong image focus, with simple and clear pictures and don’t cover images with more than 20 percent of the allowed text. You are only allowed to post a maximum 300 characters of text in total
4 – display products in photos, but keep brand and logo displays subtle
5 – use the Call to Action (CTA) buttons to encourage user interactions with your website
Instagram advertising can assist your digital marketing strategy in a variety of ways, for example, you will enhance brand awareness, encourage visitors to your online or offline outlets and see increased sales as a result. Instagram sales are expected to overtake sales of Google and Twitter by the year 2017, so this is a digital marketing opportunity business owners cannot afford to neglect.